Read All About It

Well, everyone has gone on holiday…...again. Emma is in Greece for her bi-monthly sun and alcohol excursion, Ben is in the Caribbean making sure he stays far enough away from the beach so Greenpeace don’t come running and Adrian is camping – at work. He’s just taken over as manager of The Bull in Bracknell but doesn’t have any staff. So it’s 12 hour shifts and then a retreat back to his 2 man pop up situated between the Guinness Extra Cold and the Speciality Ales which I believe this week include Skinners – a nice pint.

So, it’s left to me (Phil) and Gethin to keep things ticking over and it’s album mastering and press blurb this week. Writing a press release about your own band is tougher than you might think. Yeah, it’s easy to write about the band and whole album process but a much harder task to actually make it interesting. It’s one of those things where its interesting to the people involved, but pretty dull to those who aren’t, and are just reading it on a page (similar to this blog at times!). The problem when you write a press release is, if it isn’t full of quotes and a mountain of information you get journalists on the blower asking you questions every 10 minutes – but if it is a well written document with lots of info and quotes, they basically just do a bit of cut and paste and suddenly you’ve just done their job for them!

I’m confident though that the one we’ve put together will mean a bit of ‘creative freedom’ for anyone wishing to do a feature on us, which brings up a whole new problem! Who wants to do a feature on a local band?

Sure, we are getting a few good slots further afield these days and people are legitimately interested in what we are doing and the music we are making, which is great – however, until someone tells us otherwise or we have enough money and supportive bosses (not likely) to actually tour the country, we are still a local band. And who wants to write about them? So far we’ve lined up a further radio slot which is great, but isn’t until August and also a feature in the local rag The Bracknell News, which again we are very happy about – but we’re kind of looking for a bit more……and it isn’t through lack of trying either. You can kind of see their point, but it’s extremely frustrating as these are the people we need to help spread the word.

So this week its all hands on deck with regards getting a few more people to actually write about us, feature us and generally get the name out there. It’ll be a slow process and I don’t think any of us will actually expect to see the album reviewed in the June edition of Mojo or anything – but you have to try and start somewhere….